Buying Yelp Ads? You May Be Generating Leads For Your Competitors!
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Are you buying Yelp ads? Be VERY careful, you might be generating leads for your competitors.
We just recorded a short video that explains why your Yelp budget may actually be benefiting your competitors as much as, or more, than it benefits you:
As you can see in the video, when a potential customer clicks “Request a Quote,” a contact form pops up, where they can email your business directly on Yelp. GREAT!
The only problem is that by default Yelp also emails the same request for a quote to at least 3 of your competitors, and up to 10 competitors, depending on which check boxes the customer checks (or in this case, doesn’t un-check).
Pretty crazy, right?
Yelp takes money for advertising your business (on a pay-per-click basis, with INCREDIBLY high prices), generates a lead (YES!), then proceeds to send that lead info to your competitors. Are you kidding me?
While Yelp is free to do what they want with their site, I’d think this critical detail is lost on most of their unsophisticated advertisers, who expect more for paying such high pay-per-click prices compared to Google Adwords.
One of the problems I have always had with Yelp is that their advertising program boosts traffic to your Yelp profile, NOT your website, where you have control of the experience, and the visitor is not distracted by ads from your competitors.
From the outside looking in, it seems clear that Yelp is trying to squeeze every little bit of juice from their network, and charging business incredibly high PPC costs to do it.
There is no way to tell where the message originated, or who the customer was trying to contact initially.
After talking to one such person who provided his phone number in the message, he had never heard of my business, and likely didn’t realize the box to contact other web designers had been checked by default.
This isn’t a good experience for users, and it is a giant waste of time and money for advertisers.